The growth of local businesses and start-up companies today are attributed to the use of digital strategies. As social media platforms become the preferred channels of communication and advertising, businesses should establish an online presence so as not to be left out. The importance of having an online presence using Facebook, Twitter, and Google+ is not an option anymore, why? Because your customers are likely to spend more time on these social media platforms rather than watching TV or reading print ads in newspapers. Digital signages are increasing in popularity as well, some businesses are clever enough to integrate social media platforms and digital signages to bolster their presence both online and offline. The great thing about using social media platforms coupled with digital displays is that it doesn’t only create brand awareness but it also offers a two-way communication. Businesses used to promote and advertise using the salesman approach but with the increasing use of social media, it has become more of a customer-company collaboration. The more you put a premium on user engagement and interactivity using digital signages, the more customers will be enticed to check out what a business has to offer.